What is the Phirefly Family?

Phirefly Family original prints, inspired by the seasons and the great outdoors, celebrate the bond found at the heart of families. Whether it's a camping trip in the woods or a splash through the puddles, fun, uncomplicated family life is captured in bold, simple graphics and sentiments.



Separates in soft, comfortable organic cotton feature exclusive, original unisex motifs and colours.  Co-ordinating designs can be mixed and matched. 

Great as gifts, many designs in the range have personalised placement print options. 

Design features such as roomy raglan sleeves (which make it easier to dress wriggly toddlers and bouncy preschoolers) and extra-long cuffs on trouser legs and sleeves to prolong the useful life of the item are all considered to make life a bit easier. Our organic cotton gets softer and more cosy with every wash, so younger siblings will eagerly await their hand-me-down.

Not only are Phirefly Family garments made from certified organic cotton, they are designed, knitted, printed and manufactured in the heart of England, all within a 60 mile radius. This means we can tread lightly while personally ensuring that everyone involved in the process enjoys good working conditions. 


PYJAMAS - Coming Soon

Perfect as pyjamas but not just for night time - weekend lounging, post-nursery playing, the Phirefly Family nightwear range is versatile and unlimited.

Matching drawstring bags complete the gift set - super for sleepovers.


Personalised posters custom prints

Prints featuring hand-rendered graphic motifs and customisable typography are presented on archival 300gsm board, ready to frame in A3 or A4 sizes. Select from pre-designed colourways or request a palette to match your decor.

Having an uncommon first name, as a child I was always disappointed that personalised items never featured my name. I would have been thrilled to receive a poster made just for me. Were I given pyjamas or a t-shirt with my name on it and the year I was born, I'd probably have blown my stack ...


Founded by Philippa Lurcock in 2006 and incorporated as a limited company in 2010, Phirefly Ltd specialises in designing original placement prints, embellishments, textile repeats and branding for fashion retail across all ages, both male and female, with a particular specialism in childrenswear. 

After 14 years' commercial fashion experience in graphic and garment design, I felt compelled to launch my own brand. Motherhood and a new family dynamic altered my motivation and provided new inspiration. The Phirefly Family was born.

Celebrating all things outdoors - camping, nature, the seasons, is at the core of my family and inspires our imagery. I design all of the prints and products and have a small team of trusted local suppliers. Having spent my professional career designing for high-volume commercial retailers creating budget fast fashion, my aim now is to produce a high-quality range, comprised of considered, unique designs with a long lifespan and a minimal footprint. Throw it around, not throw-away.